The farce that is 7's Olympic Coverage

Im in a very bad mood, ive taken a day or more to cool down but im still not happy with the Australian Advertising Agency that is Channel 7.

Im a keen football fan and ive watched hundreds upon hundreds of games, too many to count even, however, for the first time in history that i can recall i witnessed ad's being placed randomly throughout a football match which was said to be "Live" . . .

Yes as we were running down the left flank ready to pass to a central midfielder CUT "Are you interested in a waterproof laptop, Libby Lenton has one!"

As we get behind the ball to defend another Argentinian onslaught at goal CUT "Thankyou to all the mums who helped all kids reach there sporting goals"

Finally gaining possession and getting a pass together CUT "McDonalds, a proud partner . . . "

Now i have nothing against the mum's of sport or Libby Lentons laptop, but surly the 20 minute half time period is enough of a gap to plug both of these things and not every 20 minutes throughout the game.

The case above is just one example involving football, if i sat here and commented on every other sport that had Lentons laptop making an appearance every 20 minutes id be here all night.

Praise the gods of TV tho because next olympics Foxtel will have the rights. Yes i know many people will miss out but its a sacrifice that has to be made to ensure coverage is atleast on par with international standards.

Oh and 7 , next time you spruke an event as being live, please ensure it is live and not a feed thats an hour late, thats what they call a delayed telecast people. If its not within 5 minutes of the event occuring then its not live.

A slap on the wrist for 7, but the olympic coverage isnt over yet and a spanking may be needed if this continues.

Oh and as i type this, well done SBS who have managed to get it right, currently 72-72 China vs Spain in Basketball, overtime needed, and not an add during play in sight.

Gold Medal - SBS
Silver Medal - The Sydney Morning Herald Online
Bronze Medal - Internet blogs complaining about 7
Wooden Spoon - David Leckie